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ABOUT COMPANY MOISEIKIN
For 30 years, MOISEIKIN company has strived to create what we consider true Russian luxury. Personally, I define this concept as a need for beauty, a desire to express and share it; as the breadth of the soul, generosity, and openness.
Our pieces are the results of labor by talented specialists, many of whom are hereditary masters. They are all united by one idea—to celebrate the joy of life and convey genuine admiration for the surrounding world. To bring it to life, they use the finest materials, their exquisite craftsmanship, and spare no time to achieve perfection. For only when works are created with soul do they earn the right to become cherished family heirlooms.
Founder and designer of the MOISEIKIN House
ABOUT VIKTOR MOISEIKIN
Viktor Moiseikin is an artist, jeweller, designer, poet, and founder of the MOISEIKIN Jewellery House. He holds 20 patents and has received numerous international design awards and honorary orders:
2014 – Order of Franz Birnbaum (Grand Honorary Badge) — for contribution to Russian jewellery art and outstanding creative achievements;
2013 – "Court Jeweler" Order of the Carl Faberge Memorial Fund (Romanov Grand Honorary Badge) — for special contribution to the jewellery industry;
2012 – Order of the Carl Faberge Memorial Fund — for outstanding services and personal contribution to Russian jewellery art;
2011 – Order of Alexey Denisov-Uralsky — for preserving and developing Russian and international traditions of stone-cutting art.
Viktor Moiseikin is a member of the Union of Designers of Russia and the Union of Artists of Decorative and Applied Arts of Russia. In 2024, he was ranked among the World's Top 15 Designers at an international exhibition in Hong Kong.
HISTORY
The MOISEIKIN Jewellery House was founded in Russia in 1993 by the renowned jeweller Viktor Moiseikin. Driven by his entrepreneurial vision, a workshop was established in Yekaterinburg, where the creative DNA of the House was forged in its early years. Today, it is an international brand with a full-cycle manufacturing facility in the Urals, complemented by its own office in Hong Kong and a workshop in Bangkok..
PHILOSOPHY
Our mission is to become a symbol of Russian luxury in the 21st century, harmoniously blending the traditions of Russian jewellery and cultural heritage with creative vision and innovative solutions.
MOISEIKIN carefully preserves the heritage of Russian jewellery art and conveys to the world true cultural and moral values: respect for traditions, the pursuit of excellence, and the art of conveying emotion through exquisite form and light.
The hereditary masters of MOISEIKIN draw inspiration from the iconic works of Carl Fabergé, paintings by the greatest artists, and Orthodox artefacts, merging the splendour of handcrafted art with the perfection and fragility of natural forms. The result is emotionally profound jewellery and stone‑cutting creations, worthy of becoming part of both family and national history.
INNOVATIONS
The hallmark of MOISEIKIN is the unique technology of mobile gemstone setting, Waltzing Brilliance®, invented and patented by Viktor Moiseikin in 2013. It marked a breakthrough in the world of jewellery art, as no jeweller in the previous 80 years had succeeded in creating radically new engineering solutions.
Thanks to the Waltzing Brilliance® technology (also known as the "Russian setting"), diamonds, rubies, sapphires, and emeralds move as if waltzing, refract light, and reveal the full depth of their brilliance. Such an astonishing effect is unattainable with classical setting techniques and makes it possible to create precious works of art of unparalleled beauty.
The technology has given rise to a new jewellery architecture: flowing lines, soft sculptural forms, and an incredible sense of volume.
PATENTS
OTHER INNOVATIONS
REVERSE SETTING
A jewellery setting technique in which the stone is mounted with its pavilion (pointed end) facing upwards, rather than the traditional table (flat top) orientation. This exposes the sharp facets of the stone's underside, resulting in a spiky or textured surface appearance.
The reverse setting is featured in jewellery from the ALMOND BLOSSOM collection.
ARTISTIC SETTING
The "artistic setting" technique transfers the principles of Impressionism into the art of jewellery. Here, gems are arranged not in a linear fashion but follow the dynamic relief of the metal. This allows the refraction of light to be controlled, making each element of the piece part of an overall luminous composition, akin to the brushstrokes on the canvases of great painters.
MOISEIKIN's masters apply the artistic setting in the Starry Night, Sunflowers, and VINCENT collections.
THE FLASHLIGHT TECHNOLOGY
The Flashlight technology is based on the interaction between masterfully cut gemstones and an openwork metal structure. Light, captured by the transparent facets, multiplies within the internal volume and flows outward through the finest ornament, creating an effect of inner radiance. The jewellery becomes not merely a reflector, but an independent source of light. The Flashlight technology is applied in the MINARA collection.
NEW JEWELLERY GEOMETRY
MOISEIKIN's New Jewellery Geometry is an author's approach to form, where each piece acquires a unique sculptural silhouette. The mobile setting of the stones imbues the piece with dynamics: at the slightest movement, a living play of light arises, emphasising the architecture of the metal. The inner space of the jewellery may conceal additional elements, creating an effect of surprise and tactile discovery. This is jewellery design where form, light, and movement become one.
This methodology was realised in the Firebird Feather parure, which won the Craftsmanship Award at the International Jewellery Design Excellence Award 2017 in Hong Kong.
ACHIEVEMENTS
2024 – Viktor Moiseikin ranked among the world's top 15 designers (Jewellery & Gem World Hong Kong).
2023 – MOISEIKIN collections featured on the platform of the Sotheby's auction house.
2017 – International Jewellery Design Excellence Award for the "Firebird Feather" parure (Waltzing Brilliance® technology).
2016 – Grand Prix at the Moscow Jewellery Design Competition for the "Firebird Feather" parure and Best Design Award in Dubai (malachite casket).
2013 – Participation in Luxury World Expo (Abu Dhabi) as a representative of Russian jewellery art.
2010 – The "Horn of Plenty" clock — symbol of the Russian, Eastern & Oriental Fine Art Fair; Genio Leonardo accessories exhibited at the Clos Lucé castle (France).
Owners of MOISEIKIN creations include Russian President Vladimir Putin, Queen Elizabeth II of the United Kingdom, Prince Michael of Kent, German Chancellor Angela Merkel, actresses Catherine Deneuve and Zhang Ziyi, Princess Sirivannavari Nariratana of Thailand, and many other contemporary leaders and distinguished figures from the world of art.
MOISEIKIN creations have also resonated with renowned masters of the fashion world, including legendary couturiers Paco Rabanne and Vyacheslav Zaitsev.
OUR NEWS
It was a great honour for MOISEIKIN to represent Russia’s cultural mission on the international stage.
13.06.2025
Viktor Moiseikin participated in the discussion at the “Innovations in Jewellery. Building on traditions, creating the future” session, held as part of the VII Moscow Financial Forum
01.04.2025
Devoted to the 30th anniversary of Viktor Moiseikin creative work, it featured more than 60 art objects made from Ural gems.
17.01.2024
"Waltzing with the Wind" collection is dedicated to the exquisite splendor of Japanese nature during the cherry blossom season.
14.12.2023
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