MOISEIKIN: THE STORY OF TRANSFORMATION

MOISEIKIN Jewelry House was founded in Russia in 1993 by the talented jeweler Viktor Moiseikin. Thanks to his entrepreneurial spirit, a jewelry workshop was opened in Yekaterinburg, where, in the early years of the company's formation, the future foundations of the creative heritage of the House were laid.

LUXURIOUS ABUNDANCE

In the 2000s, the company gained recognition for its exquisite art objects that combine all the components of jewelry craftsmanship in the best traditions of Russian jewelry art.

During this period, magnificent monumental works and interior clocks were created, elegant jewelry compositions and stone-cutting sculptures with the finest details and "characters", radiant crystal icons and amazing transformer bouquets that can miraculously transform into jewelry.

PRECIOUS IMPRESSIONS

In the 2010s, Victor Moiseikin's innovative vision began to be fully realized in the works of the House. The company focuses on creating high-quality jewelry that uses technical and creative solutions ahead of time. The first iconic jewelry collections are being created.

In the impressionist VINCENT collection, the picturesque metal surfaces are combined with the fastening of precious stones with artistic details of a piece of jewelry. Each piece of jewelry, like an artist's painting, is unique and unrepeatable. In the AURORA collection, the effect of a special inner glow, iridescent and mixing colors is created through the use of inverted pinning and the author's double pinning.

A DANCE OF RADIANCE AND COLOR

In the early 2010s, Viktor Moiseikin invented the revolutionary WALTZING BRILLIANCE® movable fastening technique, in which the stones are maximally exposed and perform vivid ballet parts, whirling and dazzling. The technology has made it possible to create a new jewelry architecture: free lines, soft sculptural shapes, and an incredible volume effect.

Using the WALTZING BRILLIANCE® technique, masterly designed decorations from the flagship collections "TSVETNOY BALL" and "WALTZ OF FLOWERS" were created — resplendent, semi-airy, filled with light and color.

AND AGAIN ON THE JEWELRY SCENE…

In the 2020s, jewelry is being created using innovative techniques that have already become the House's signature. For example, in the HARMONY OF WATER collection of engagement and wedding rings, the image of a lotus blossoming over the water surface is drawn with marquis organza stones with double and inverted fasteners, and WALTZING BRILLIANCE® technology plays the main role in the Russian collections PRIMA, WALTZ OF SNOWFLAKES, and FIREBIRD.

And how can there be no new brilliant discoveries — for the first time, the FLASHLIGHT clip with the effect of fluttering radiance appears in the MINAR collection.

A PRECIOUS EXTRAVAGANZA

Over more than thirty years of creative activity, the bright and whimsical MOISEIKIN style has been formed with its amazing details and jewelry delights.

Each piece of the House is like a brilliant extravaganza with magnificent jewelry decorations, various technical tricks, wonderful transformations and spectacular visual effects, which is staged by a team of skilled craftsmen under the guidance of a talented jewelry director and impresario.

FLIGHT OF JEWELRY IMAGINATION

The source of inspiration of the House, its jewelry talisman, is a fabulous FIREBIRD like a dancing flame, a symbol of creativity, a precious embodiment of the NEW RUSSIAN LUXURY.

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